Conceptualization phase covers the activities of understanding your requirements and determining the goal of the project. The clients highlight their project objectives and ideas, and we discuss the functionalities that they require. In the wire-framing stage, we chalk out a structure that highlights platform, features, specification and feasibility. Wire-framing ensures that the project aligns according to client requirements.
In the design development phase, our interface design team formally defines the application and rechecks to ensure all bases are covered. We consider all the parameters necessary for building a successful application including design concepts, functionality, timeline, and budget. We create static mock ups of most screens for the client to have a clear idea about the appearance and suggest changes. All designs are approved by the client before entering the application development phase.
Application development phase begins with designing the User Interface (UI) and then coding it in minimum time. The prototypes of the application are subject to client approval on a regular basis. If a server component is involved, we parallelly engage resources to improve development efficiency. As quality assurance is a critical factor, we deploy several techniques from code level to usability and marketing.
Throughout the whole development phase, our QA team follows testing process to check your application's functionality. We keep in touch with the client during development phase to facilitate monitoring of the project. We have healthy competition amongst our teams which strives to achieve quality beyond client requirements.
Before sending the application to the App Store, you have to create a developer account if you do not have it. Then, the application is sent to the App Store for approval. It is filed under your own company name giving you full rights including pricing and account information to manage your account. Once the application is live, users can download it according to their convenience.
Launching an attractive application without a well defined marketing strategy is ineffective. We work vigorously to create a long-term marketing plan for publicizing your application in the market. We create buzz for your application through various social networking sites, bookmarking sites, blogs and other social media tools.